Departmental Merchandising Tips

Different Departments Have Different Needs

Each core department in a hardware/home improvement store has special merchandising needs. This is due to the types of products stocked in each department as well as the types of customers visiting these departments. For example, your plumbing department might be very masculine in nature to attract professional plumbing contractors. Your paint department, on the other hand, probably has more of a decorative look and feel to attract more female shoppers. Understanding the various merchandising needs of the departments in your store will help you increase the productivity of each department.

to view a series of pop-up windows that highlight some of the merchandising techniques that should be considered in core departments.