The Elements of Merchandising

There’s More to Merchandising Than You Might Realize

Merchandising is much more than attractive displays. It incorporates salesfloor design, product selection, product presentation, pricing and interior signing. Merchandising is the effective use of products, display fixtures, space, color, lighting and signing to encourage customers to buy.

Organization is Key

Most stores are departmentalized, and customers are accustomed to shopping this way. They like organized stores, and most like to be able to find merchandise quickly and easily on their own, even if they need help from a store sales associate. All of the elements of merchandising, when working together, will help accomplish this.

to view a series of pop-up windows that will help you better understand how the different elements of merchandising work together.