Promotional Merchandising

Creating a Special Atmosphere

During a sales promotion, perhaps more than any other time, your merchandising has to be well thought out in order to help drive sales. But it requires more than just setting up displays full of sales merchandise. You have to have a game plan for success—from planning and preparing the store to restocking and re-pricing merchandise after the sale is over.

to view a series of pop-up windows that highlight some of the things you should consider when planning for promotional merchandising.