First Impressions

Most customers want to be made to feel both welcome and important when they enter the store. Many also want to establish a friendly report with a representative of the store before the sales process begins. Instead of starting the process by asking the customers what they need, make an opening friendly comment instead, such as just saying “Hello,” or “It’s good to see you today.”

Asking the Right Questions
The next step is to ask a question that solicits more than just a “yes” or “no” answer. For example, instead of asking “May I help you," which they can answer either “Yes” or “No,” instead ask “How may I help you,” or “What can I do for you today,” which will start a conversation.

Use the Customer's Name
The last thing to remember is to use customers’ names whenever appropriate to help develop a relationship and make them feel more welcome.

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